Real-Time Response
The Internet presents a unique opportunity to understand the real-time perceptions and attitudes of your target audiences at their point of research and Engagement.
NMS deploys a comprehensive suite of proprietary technologies to search, monitor, and analyze tens of millions of blogs, message boards and websites.
Industry Leading Expertise
But it takes more than technology to understand your brand – it takes expertise and real online know-how. Our technology gathers the information; our experienced industry analysts tell you what it means to your bottom-line.
Actionable Intelligence
Only when we understand the online landscape can we promote and protect your brand effectively. And only by continued monitoring can we help you respond in real time to the ever-changing nature of the Internet and blogosphere. This is what we call actionable intelligence.
Online Intelligence
NMS has conducted intelligence campaigns in over 40 industry verticals across our three practice areas. We invite you to review some of our online solutions. Don’t see your industry? Contact us for case studies.
One of the leading auto manufacturers is interested in learning how its newest SUV stacks up against the competition. What features do consumers like best about the new SUV? Which marketing messages are resonating with target audiences? New Media Strategies’ seasoned team of online market research experts employs proprietary technology and methodology to collect and interpret all online discussion about our clients’ brand and/or products.
Results = Through NMS actionable intelligence, our client gets a real-time understanding of what is catching fire with consumers and what is not.
A major Hollywood film studio wants to ensure that its upcoming summer blockbuster is a success. NMS online experts discover a surprising amount of buzz online about a new actress starring in the film.
Results = The studio decides to feature the up-and-coming actress more prominently in their marketing materials. At New Media Strategies, our Entertainment practice helps major motion picture studios and top television networks understand how their marketing messages and tactics are resonating with target audiences by identifying key user-generated measurements including buzz volume, community dispersion, tone, and audience reach.
An influential advocacy coalition contacts us about a public education campaign. How is the base responding to talking points? How does this impact other key constituencies? How can a communication strategy be altered to resonate better with targeted audiences?
Results = NMS Online Public Affairs experts monitor, measure, and analyze trends in online discussion and online reactions by audiences to help campaigns sharpen message points and tactics mid-campaign.
