ABOUT - Corporate

For the past decade NMS’ Corporate Practice has helped some of the world’s largest Fortune 500 companies create buzz and increase engagement with their brands and products among their target stakeholders and influencers.

We have protected the bottom line for numerous clients in times of crisis, helping them to navigate challenging situations and make intelligent business decisions.   And we have helped our clients achieve a greater understanding of how their corporate brand (as well as individual product brands) are perceived and discussed by members of the online audience.

Our diverse and extremely talented team of marketing and PR professionals brings passion, creativity and thoughtful strategic analysis and recommendations to each and every project.  Our client teams are staffed with industry subject matter experts that “live and breathe” in their online space and are able to help our Corporate clients successfully negotiate the various online platforms.

Selected Case Studies

JCPENNEY

The Challenge: Promote and generate buzz online for JCPenney’s Diamond Jewelry Sales and “Beware of the Doghouse” campaign

CHALLENGE

  • Promote and generate buzz online for JCPenney's Diamond Jewelry Sales and "Beware of the Doghouse" campaign
  • Endorse The Jewelry Store Inside JCP as "the destination of choice" for holiday diamond shopping

EXECUTION

  • Interacted with targets in parenting & motherhood, women, men, bargain shopping and marketing & advertising communities through word of mouth messaging, digital PR, and micro-blogging to build awareness and drive video views
  • Created an official Twitter handle, "askJCP," used to promote campaign initiatives and build brand recognition

RESULTS

  • NMS efforts reached more than 4.4 million unique users and garnered over 18.2 million estimated impressions across 200 communities, increasing campaign and brand discussion by 90%
  • "Beware of the Doghouse" video received more than 3.4 million views during the 2-month campaign
  • NMS outreach grew the "askJCP" Twitter handle to more than 300 followers and was featured on influential Advertising & Marketing blogs including, No Turn On Red and The Caffeinated Blog

 

 

Related Blog Posts Categorized "Corporate"

Jared Degnan's avatar

CPG’s Love/Hate Relationship With Social Media

Jared Degnan, Project Manager, Corporate on January 06, 2010 in Brand Protection, NMS Corporate, New Media Strategies, Social Media, Word of Mouth Marketing, Social Marketing

In terms of progress in social media, 2009 was a rough one for Consumer Packaged Goods Brands - otherwise known as CPGs. From Motrin Moms to the Skittles Interweb, it's no wonder some CPG marketers are apt to describe their relationship with their product's social media strategy as "complicated."

favicon Published by Jared Degnan at NMS Blog on January 06, 2010 in Brand Protection, NMS Corporate, New Media Strategies, Social Media, Word of Mouth Marketing, Social Marketing

Meghan Sager's avatar

Savvy Savings When Cyber Shopping

Meghan Sager, Online Analyst, Corporate Practice on December 15, 2009 in NMS Corporate, New Media Strategies, Social Media, Pop Culture, Twitter

Since the beginning of September I've been asked on four separate occasions if I'm receiving more opt-in e-mail spam than usual.

Of course, like the rest of my peers, I am. In the past, we would have received all of these discounts via the postal service or clipped them from back of the newspaper.  But now savings are staring us right in the face when we check our e-mail, so isn't it worth our time to start taking these companies up on their offers?

 

favicon Published by Meghan Sager at NMS Blog on December 15, 2009 in NMS Corporate, New Media Strategies, Social Media, Pop Culture, Twitter

Nisha Chittal's avatar

Are You a Me-Former or An Informer? Does It Matter?

Nisha Chittal, Online Analyst, Corporate on December 08, 2009 in NMS Corporate, New Media Strategies, Social Media, Trends, Twitter

Two researchers at Rutgers University recently released a new study that found that 80% of those on Twitter are "me-formers." That is to say, they are Twitter users whose posts are updates about themselves, their thoughts, and their activities.  The other 20% are classified as "informers" -- those who share information and links. The study found that informers tended to have larger networks and be more interactive.

favicon Published by Nisha Chittal at NMS Blog on December 08, 2009 in NMS Corporate, New Media Strategies, Social Media, Trends, Twitter

Nisha Chittal's avatar

Politicians Herald Bloggers at Netroots Nation 2009

Nisha Chittal, Online Analyst, Corporate on August 25, 2009 in Blogger Engagement, NMS Corporate, Issue Advocacy, New Media Strategies, NMS Public Affairs, Political Influence

Just over a week ago (August 13 - 16), nearly 2,000 progressive bloggers, activists, and organizers gathered in Pittsburgh, Pennsylvania for 4 days.  And I was there.

favicon Published by Nisha Chittal at NMS Blog on August 25, 2009 in Blogger Engagement, NMS Corporate, Issue Advocacy, New Media Strategies, NMS Public Affairs, Political Influence

Mike Vallebuona's avatar

ThinkB4YouSpeak Launches Social Media Campaign

Mike Vallebuona, Senior Project Manager, Corporate on April 27, 2009 in NMS Corporate, Digital PR, New Media Strategies, Online Advertising, Online Marketing, Policy, Political Marketing, Social Networks, Twitter

Join me the NMS team as we help GLSEN to promote ThinkB4YouSpeak.com and let the online world know that it's not OK to say "That's so gay."  

favicon Published by Mike Vallebuona at NMS Blog on April 27, 2009 in NMS Corporate, Digital PR, New Media Strategies, Online Advertising, Online Marketing, Policy, Political Marketing, Social Networks, Twitter